Veluve Products 

Shopify E-Commerce Website | Web Design + UX/UI

Veluve Products Homepage

Project Overview

Veluve Products is a natural beauty and wellness brand. I was brought on to design and build their e-commerce website using Shopify. The goal was to create a seamless, mobile-friendly experience that reflected the brand’s clean and modern identity while improving the overall customer journey and supporting digital marketing efforts.

Veluve Homepage
Picture of Veluve Homepage displaying collection
Picture of Veluve Homepage Section

My Role and Contributions

As the Web Designer, I designed and built custom Shopify page layouts and product templates that reflected Veluve’s natural and modern brand. I conducted UX audits to improve navigation and enhance the overall customer journey, with a focus on mobile responsiveness. My work involved customizing Shopify templates, editing metadata, and implementing light coding changes. I also helped establish the site’s visual language—defining typography, color palette, and layout systems to align with the brand’s identity and resonate with wellness-conscious shoppers.

Veluve on Mobile

Success Metrics

  • ✓

    Improved site usability and engagement through UX updates.

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    Elevated brand presence with a cohesive and consistent digital identity.

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    Laid a foundation for future digital marketing growth and product expansion.

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    Enhanced mobile experience with responsive, user-friendly layouts.

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    Improved search visibility through optimized product titles, descriptions, and metadata.